red 2.0 - store as media
The RED 2.0 concept is the creation of an immersive MAC environment while layering digital elements throughout the store.
Our Red 2.0 Store concept will elevate the experience of M·A·C at all touch points, merging physical with OMNI-driven retail to highlight New Product Launches and Makeup Artistry. Red 2.0 provides a modular design and provides a robust kit of parts to address market needs in our brick and mortar stores.
A key component of the concept is the integration of connected digital screens throughout the store environment, which create an immersive M·A·C experience with our consumer at its core.
